Web visitors can benefit from being able to find other websites with related information

Mutual links bring more web traffic to your site

Relevant and useful crosslinks will enhance your google page rank which means your website appears higher up in search engine listings.

This is achieved by using this website to record your links to other websites, and then adding a web page to your own website to utilise these links. You can make contact with other website owners to persuade them to return a link to your website - they are more likely to agree if you have already put a link to their website. Crosslink-builder will help you keep track of contacts made with other website masters. Take direct control of your weblinks!

Make sure that new links are relevant and appropriate - otherwise search engines such as google will penalise you for any obviously 'artificial' links. See explanation of page rank by google at http://www.google.com/technology. Also note that the anchor text used on the link to the webpage is associated with that webpage and will be used as an important part of the keyword search process. A paper co-authored by a founder of google gives some insight into page rank and anchor text, and although the precise rules that google now uses is not known, the underlying principles are likely to remain the same. View paper at http://infolab.stanford.edu/~backrub/google.html